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Najima of Dusk Avenue

Q1) Tell us a little about yourself!

My name is Najima and I’m 24 years old. I suck at writing about myself haha but I’m a pretty chill person, can’t say the same about my lifestyle though. I’m always doing something and utilising my time to be creative and tick things off my buck list! I love traveling and doing some crazy things that make great stories! In saying this I do enjoy some relaxing time and watching my favourite tv shows or reading a good book (because who doesn’t!?).

Q2) Tell us about what you do, and why you do it

I started Dusk Avenue in 2015, I remember tossing up the idea of starting but I was so nervous to do so. Once I did start I got a lot of negativity from people close to me and some that I did not know. Regardless I pushed through and here we are. I started off showcasing just fashion and beauty but I knew my passion was more than just this, I want people to feel inspired and happy looking at my content not “I wish I had her life”, I am the proof that whilst sometimes it can look like an amazing life, there is a lot in the background that goes unnoticed (like working 3 jobs to afford my mortgage and to spoil myself). I struggled in my first couple of years, I couldn’t figure out my place and the negative aspect was getting to me, now fast forwarding to now, I am content and grounded for where I’m at, you should always strive for better but don’t even put your mental health at jeopardy for it. I incorporate more travel, lifestyle and being an advocate for mental illnesses and charities that help the community. This is so important to me because I always grew up knowing I wanted to help, if I can use Dusk Avenue to do that, I’ll know I’ve done something right.

Q3) What makes you feel courageous?

My followers who support me and of course my small circle. They are my hype team, they always keep me grounded and help me remember why I’m doing what I’m doing. OF COURSE. I can’t forget about myself, I think about all I have been through and knowing I’ve survived all that, I feel courageous. It’s because it comes within, you cannot possibly think others can provide that. It comes within.

Q4) What is one thing you wish you could tell your 16-year-old self?

I would tell my 16 year old self to chill out and everything has a way of working out. You’ll lose people but it won’t hurt you. You’ll realise not everyone has the best intentions for you and those that do, keep them close. You’ll struggle and sometimes things will be so hard that you want to give up and things will change but somehow you’ll end up where you need to be. Take care of yourself and remember you carry yourself all your life so remember to be kind. 

Q5) What is one piece of advice you can give a fellow lady who might be lacking courage?

I get asked this a lot! I think really going back to basics. Take small steps each day to add to that courage. When I was struggling I would (and still do) state 3 things I’m grateful for every morning. From that I would change the way I say things. So instead of saying “ugh I look ugly” I would say “I’m not feeling like myself but that’s ok” or if something doesn’t fit me anymore “ that’s ok, I’m growing and changing”. Perception is key, just make sure you are doing those little steps to help yourself. For me, I am enough and I know I matter and I’m self aware. It’s not selfish to care for yourself. When you come to terms with this, the world is yours!! 

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