Phoebe of The BLOW!

Q1) Tell us a little about yourself!

I’m a small business owner based in Melbourne. I grew up in Geelong, did Commerce at Melbourne Uni and then spent four years in London, eighteen months in Singapore and three years in Sydney before settling back in Melbourne to start my business. My background is brand and marketing in cosmetics, I spent 8 years as an exec at LVMH, most recently as Marketing Director for Benefit Cosmetics in Australia. I launched The BLOW in September last year, where we serve up fast and effortless Blow Drys in the Melbourne CBD and we have plans for expansion in CBDs across the country from next year. I’d describe myself as an instinctive optimist. I’m a practical, no bulls**t person by nature, but I’ve grown so much over the last few years by opening myself to practices like yoga, mindfulness and journalling, which have helped me balance a busy mind.

Q2) Tell us about what you do, and why you do it!

The BLOW came from a need of mine to get a regular fast and effortless blow dry in a convenient location at an affordable price. When my hair feels polished I feel invincible so I wanted to serve a dose of this to Australian women. I’m not a hair stylist, so while my team create beautiful hair, my focus is in building emotional connections with our guests and the broader community, and creating positive experiences to help women feel like they can conquer their day with confidence. We empower our guests with hair styling and transformations, through events that bring women together socially and professionally, and we also give $1 from every Blow Dry to Share The Dignity, to help them end period poverty and fight for the safety and support of domestic violence victims. That’s a lifestyle any woman can feel good about.

Q3) What makes you feel courageous?

The BLOW to me is so much more than a salon. I wanted to create a brand and a space that means something to women. In my professional and personal life, I’ve learnt that if you don’t stand for something, you won’t stand out at all and I feel strong and bold when I trust my instincts, I stick to my values and I stand up for what I believe in. I also gain courage from the women around me who all have powerful stories to tell and really walk the walk. Every day, I’m blown away by the support I get from people from so many different people in the business community who truly, genuinely want to help. Even on wobbly days, I can get one hit of courage or confidence from one lovely message of support. It’s the little things that make all the difference.

Q4) What is one thing you wish you could tell your 16-year-old self?

Don’t try and force anything. Say yes and see where it takes you, there is no one straight path.

Q5) What is one piece of advice you can give a fellow lady who might be lacking courage?

Put yourself out there. Positive energy breeds positive energy so by making a stand, speaking your truth and supporting others, you will get the same in return. Back yourself and others will too. 


Go and book your blow dry!

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